Design in the cloud and create new websites seamlessly, without any coding skills. Finally, there is a Thank You note right at the bottom that leaves a positive impression. Consider email design from Output and email design from Amass as great examples. Again, the email is simple and more compact than the previous one. Whats more, recent studies show that more and more users expect entertaining components like animated gifs, dynamic effects, quizzes, sliders, galleries, events that trigger some actions, and even small games in their emails. Today the situation has changed dramatically. But, should you try them all? Note modern trends here. You need to be smart with dynamic gifs. You wouldnt expect Vogue to send neon-colored emails. A perfect tool to create Bootstrap website. We use cookies to ensure that we give you the best experience on ourwebsite. The newsletter from Italic is centered around user-generated content. Some studies show that the open rates have increased by 25%. While others play it safe with basic color palettes, neon colors will make your brand appear fun, youthful, and daring. One plus point of social media marketing is that it is relatively easier to derive customer engagement. If you are not ready to go bold with interactive experience or email readers of your subscribers ditch all the fun, dynamic parts from the code, you can still benefit from old-timey yet time-proven animated gifs that do the trick. Minimal, yet brilliant. A simple tool to create emails and newsletters. Also, include a single feature image for a cleaner email layout. They display luxury and indulgence. Responsive Format. As a result, the email is informative and helpful; it advocates the brand and generates traffic. The team skillfully played with dark mode and neon coloring to create fantastic results that make an emotional connection that resonates with the audience. Therefore, it is only logical to create an email design that satisfies these cravings and targets emotional responses to cement the connections between subscribers and brands. To meet these demands, you should never forget that email marketing changes and evolves, much like the desires and preferences of users. For example, you may allow your subscribers to set typography size or adjust design mode options (choose a light mode or dark mode). How is this possible? Emails designed with practices from the early 2000s will only result in a high unsubscribe rate. Unlayer is the best drag & drop editor for designing mobile responsive emails and landing pages. Therefore, AI platforms and tools that explore relevant customer data on the background come to the fore providing a helping hand to the entrepreneurs from both B2B and B2C sectors. Segment your subscription list by age, location, occupation, and gender to define the best option for each group. At first glance, the email design from Protest Sportswear is a regular newsletter that introduces new products. As we have already mentioned in our guide on How to Prepare Your Email Marketing Strategy for iOS 15, this new iOS version will dramatically affect email marketing strategies because it will hide such important information about subscribers as open rates and deliverability rates. It also nicely highlights products in the hero area as well as the call-to-action button. Although this is not Vantablack coating, still this dark shade is good at its job of establishing sharp contrast for text and providing a high readability level. Use interactive features to improve accessibility. And oh, did we mention, you can use these templates for free? The team rolled out a Mail Privacy Protection feature, Hide My Email feature, and Hide my IP address. Keep pace with rapid changes, capitalize on new technologies to upgrade what is working, and invent solutions that will work tomorrow. Its only natural for people to demand emails that are compliant with their email applications or browsers dark mode. Brand image: Staying consistent and looking reliable is very important in these uncertain times. That means ignoring this trend can lead to some drastic outcomes. One of the reasons for this trend is because of the newsletters weve seen too much of in recent years, where a brand tries to say and do everything in one email. Note, the email does not feature the name of the subscriber. Hence, dark mode for emails is one email design trend you must be following. Were happy to publish useful articles and tutorials related to web design. The company assists brands and advertisers with content strategy, production, deployment, and amplification across both digital and traditional platforms. Get website downtime alerts by phone call, SMS, email, Slack, etc when your website went down. The middle part of the email design looks almost like a hero area, yet you can see some more alluring images in there. This spooktacular Halloween newsletter from Litmus is a representative example of an accessible solution that puts users into driving seats by inviting them to choose the dark or light mode. Some offered subscribers to switch between light and dark mode, while others allowed setting preferred typography size to ensure optimal user experience and readability. Lets consider two fantastic examples: an email from Caribbean International and an email from Protest Sportswear. However, it is still powerful. But that shouldnt be a concern if youre using Unlayer. Show personalized data, like monthly/yearly reviews. This strategy cements the relationships between the subscriber and brand, increases loyalty and trust, and proves to clients that they have made the right choice by staying with Grammarly. It is an intuitive HTML newsletter builder that comes with numerous helpful features. Send your email marketing campaign quickly and easily. However, dont go haywire with neon-colored backgrounds and elements. While the first section is dedicated to promoting sportswear, the next section is used to lure users inside the funnel and convert subscribers into leads. Email marketing is a profitable strategy, but it will only work if your emails are designed considering the latest trends. The beautiful pastel color scheme strengthens the overall effect, whereas typography reinforces brand identity. Earn 25% commission on affiliate sales. If you would like to dive deeper into each, do not hesitate to reach out to our omnichannel content team, they can help get your email program on the right track! Social proof is a powerful instrument that influences users decision-making process and offers substantial benefits for the brand, like building trust in the company and inspiring loyalty. Links, articles, products, promotions, you know what emails we are talking about. Lets consider email design from Litmus and email design from Procreate. In addition, there is a personal note from the CEO. Use rollover effects to bring more helpful information on the spot. Includes more than 100 components to help you create custom emails templates faster than ever before. Such colors are a great choice for backgrounds. Note how it should be done to look organic and unconstrained. You can make emails interactive through the following ways: The following email from Moo encourages engagement in an attractive way. Do not be afraid to use complex solutions to explain the products features or the advantages of your company. It is minimal yet utterly sophisticated. Dark mode and neon colors: Much like this year, 2022 will be wrapped up with dark mode, which means the foreground elements will become brighter and lighter. If you follow the steps of Mark Robbins, a pioneer in this direction, you can do almost everything because his strategy implies creating several options of the same email: static and dynamic so that you can reach the audience no matter what, or populate dynamic option with fallbacks. The email design from Caribbean International takes advantage of interactive marketing, offering their subscribers a truly immersive visual experience. Pastel colors are associated with calmness, softness, and peacefulness - a total necessity in todays anxious times. Its no wonder why they are included in our list of email design trends for 2022. Not only is it a tool to shape your ideas, but it is also a platform to take the digital newsletters to the next level and enjoy all the benefits of automatization. Experiment with different email layouts. Plus, there is a block with related items that makes this experience feel complete. She shares her own experience and, at the same time, promotes the product. Display products that are of vibrant colors. It will serve the purpose while keeping your email light and breezy. While that may be true, you simply cant reply upon emotions to persuade your audience - you need to appeal to their logical minds as well. What your content offers in relation to the context of the recipient (not being too salesy when someone isnt ready to make a purchase decision, always providing value to the people youre emailing, etc.) Refrain from neon-colored backgrounds as it can be an eye-sore. It is a well-played card of FOMO (fear of missing out). It takes advantage of a traditional news magazine layout. To unleash its powers, email marketers capitalize on the design since, along with offer and hyper-personalized experience, it is the key to success. You have probably seen hundreds like this: A basic two-column structure, large hero area, huge call-to-action at the bottom, and regular footer. Although email accessibility should not be called a trend, it is our duty to make communication in the digital world open to everyone, the sad truth is inclusivity is still subject to ignorance. So, what can you do in 2022? Nike has once again nailed it out of the park with their 3D email design. Therefore, the importance of using time-proven analytical marketing tools and instruments such as spam checkers and email testers like Unspam.email is still crucial. What worked yesterday may not work tomorrow, and following trends helps you keep up with these fluctuations in the market. Think magazine covers and try to replicate them on the email youre designing. It produces a favorable impression looking much better than the static version. Hence, promoting buying behavior. The team has added everything subscribers may need to feel free in their relationships, such as Unsubscribe link, link to manage email preferences, link to users account, and quick access to support team. 3D elements give life to emails. Get started with the most advanced email builder for your next campaign or newsletter. Madewell used a pastel blue background for its following email: In todays day and age, there is a high demand for brands to be more inclusive. This strategy also removes actions that may ruin the conversion funnel by creating a faster and smoother journey for the customers and making them more inclined to act. Play around with decorative and elaborate fonts. You need to send personalized content, establish a personnel connection with the subscriber and tug emotional strings by making the newsletter valuable and hyper-personalized. Additionally, the intense competition has pressurized brands to search for an edge that will make them unique. If this criterion is not met, they just leave. For some companies, volume doubled. Just consider the researchers conducted by eMarketer. It is a masterful combination of products and reviews left by clients. Lets take a look at some representative examples to get some hints. If you want to play it safe, add a blinking neon sign to your email. Attractive Designs. Though, the previous year showed us that more and more companies (even small local brands) are concerned about their email designs being accessible by all. Much like the previous example, email design from Amass is a part of the promotional campaign that advertises the product and at the same time advocates the brand. Use gamified elements to set the proper atmosphere, provide an unforgettable user experience, and convert prospects into warm leads. A perfect tool to create website or prototype projects. With maximalism, think flashy designs, bold typography, vibrant colors, and multiple images. Before following any trend, ask yourself, Is it consistent with my brand identity and personality? If the answer is no, move on to the next trend on the list. It is a Thank You note placed right at the beginning of the speech and at its end. However, including animated content can make the email heavy in size. In addition, it is the simplest and cheapest way to revitalize email campaigns. Recent studies conducted by Return Path show that email marketers who used AI tools in their campaigns the previous year noticed growth in deliverability, user engagement, and, most importantly, revenue. A simple email is a great way to respect your recipients time. To meet this tendency, ensure every newsletter has a distinctive footnote with unsubscribe option and link to manage preferences. One email design trend that will result in multiple conversions is 3D imagery. , Copyright 2010-2022. That means you need to ensure such things in your email designs as: On top of that, a dark mode that is gentle on the eyes and increases the contrast between foreground and background will dominate next year. They will help test your campaign across various factors, providing you with a thorough report to eliminate all possible mistakes, avoid spam filters, protect your reputation, improve security, and increase deliverability. Instead of being fully interactive and animated, combine static images with dynamic elements to reinforce the overall effect. People are getting smarter and more demanding neutral solutions that speak to the crowd and treat users as transactions do not work anymore. And the secret to their success lies not only in a great product but also in effective retention campaigns and personal connections that the company establishes with every client. This trend works as a two-way street that benefits both sides. The email design is pretty simple: there is nothing extraordinary here that may catch an eye or ignite interest. Whether youre an experienced web designer, developer, marketer, or a newbie looking to learn the basics, theres something for everyone on this blog. Although AI tools are getting momentum, they are still not as powerful as you may want them to be. Pastel-colored emails are a popular email design trend. Although it is made in a playful manner, it still accomplishes its mission. The deal is, 2022 will bring two significant problems to the email marketers. Third, a block with related products is a time-proven eCommerce technique to drive engagement and generate customers. While user-generated content was one of the methods to increase organic traffic last year, make the offer or product look more desirable, and convert prospects, today it is a must-have feature without which you will lose your precious subscribers. It is just a masterpiece. Two call-to-action buttons lead to two different sections so that subscribers can get to the right place in no time. Were always looking for new authors. Not so much, is not it? Our useful services seamlessly integrated with each other and our products to get you to the finish line faster. On the contrary, if the light mode has been enabled, the email for the same kind will be shown. You can even change font and button colors when the email converts to dark mode. You can also use pastel shades when communicating negative/upsetting news, such as cancellations or account closures. Based on a thorough analysis of users activity, preferences and behavior patterns, this email is exclusive to the user; therefore, it rocks and works. On top of that, the neon color palette that is relevant to dark mode will become popular again. You will demonstrate an effort to make the email as relevant as possible to the target audience you are contacting. People are craving for socializing, getting new experiences, and sharing their thoughts with others. It is time to take advantage of the new technologies. First, Apple iOS 15 includes new privacy features that will make it quite challenging to analyze subscriber behavior and campaign impact manually. With 105 billion emails being sent each day, its a challenge to stand out in your audiences inbox. Vogue, GQ, and Elle - what do all of them have in common? Actually, a number of things: There are so many small tricks intertwined with the personalization and bright and energetic design that this solution could not help but work. Surprisingly, almost 65% of people expect websites to have a dark mode. They will also help with better forecasting for your business future and strategy, generate ideas that will resonate with the audience, indicate early signs in market fluctuation, give hints on how to improve your business model, and most importantly, save your money and time by offering solutions that achieve marketing goals. One trend that is making a comeback is vintage photography. They sift through millions of data in no time, correlate data from various sources, forecast subscriber actions, define optimized sending times, clean up email lists, identify warning signs of the future campaign, and most importantly, make predictions and suggest the best strategies to drive engagement and secure high open rates. Through coding. There are now ways to incorporate micro-interactions into your emails, allowing your audience to have a more engaged experience with your content (hovering over your buttons, small content reveals, etc.). Dont worry too much about creating color harmony; maximalist emails are meant to be bold. Heres how you can start incorporating maximalism in your email design today: The following email from Misguided looks crazy good: Dark mode has taken the world of technology by storm. They have played with dark mode to make the hero area count and fully illustrated icons to describe the products features in the best possible light. However, as practice shows, 2022 will be a year of artificial intelligence and platforms powered by it. As for enhancing strategies, finding solutions that resonate with the subscribers, scaling your marketing campaigns, and examining alternative ways to generate traffic and leads, you need to make the most out of automated tools like Mailpost. Create an amazing static website in minutes and export ready-to-use template. Full featured email design studio for designers and agencies, Embeddable drag & drop editor for developers and SaaS. The team combines modern trends and marketing tricks to make the user experience unobtrusive, enjoyable, and beneficial. They say emotions lead to purchases. This email invitation to their regular September keynote is no exception. Your email has to be loud for it to grab the attention that it aims for. People are extremely cautious about sharing their sensitive personal information. Be wary of not adding too many 3D images as it can appear distracting and drastically increase the email size. The team brings the landing page into the inbox. Therefore, be ready to embrace the power of the dark side and treat your subscribers with email designs that provide optimal contrast and generate such feelings as power, elegance, and sophistication. Lets consider top trends in email design for 2022 to remain on top of the game and help your business advance instead of stagnate. These impressive numbers have proved to us that despite the pandemic, email marketing is alive and well. Lets consider Grammarly a brand that is obsessed with hyper-personalized experiences. Personalization and segmentation, by the way, are a big help in this regard. Note, the effect does not scream at you: it is smooth and gentle. What you can see here is a regular email newsletter that subscribers get from the company every week. Many approaches help achieve this: Create content manually, benefit from personalized tags, or do a series of A/B tests. To combat this unfavorable situation, email marketers have come up with subtle animations. Monochrome emails look cohesive, stylish, and fuss-free. Platforms and tools powered by artificial intelligence are the new trend for email marketing. Again, the solution is simple and pretty standard, but it works because people love dynamic effects in emails, even those that are skillfully imitated with the help of image formats. But, not any 3D image will work - only include those that are of your products. Next year, your email designs should be exclusive to subscribers. There is traditional navigation, a hero area, a section with content, and a footer. However, it does its job perfectly because it gets straight to the point and appeals to users desire to put their cents in. Target audience preferences and tastes: Whatever grandiose idea you have in mind or whatever popular trend is, if your target audience is people over the age of 60 or serious business owners, then probably bright animations and glowing neon colors will not work for you. The world we are living in today is undergoing a transition - what was considered old is now trending. Newsletters: design trends for 2022 [Infographic], 460 Ste-Catherine Street West, #307, Montreal (Quebec) H3B 1A7, a recent infographic from the Content Marketing Institute that delves into 6 major trends, a great infographic by the Content Marketing Institute, Webtoons, a content format that delivers comics, vertically. It is difficult to resist the temptation to visit the platform and check out the offer. At first sight, it seems a bit generic due to the vast hero area with a standard offer. Use interactive features to save space. Everything here is simple yet well-thought-out. Much like the previous couple of years, 2022 will be about taking personalized experiences to the next level. Theyve strategically used neon yellow for the sun, and if you look closely, it glows. Privacy will be a talk of the office in 2022, primarily because Apple established new standards for digital newsletters in September. Pandemic impact: Like it or not, but Covid-19, with its numerous lockdowns, has left an undeniable imprint on your clients lives. Show diversity in your email design by including people of different ethnicities, appearances, religions, sexual preferences, and abilities. It can be already seen in newsletters from big brands. It can help to calm the readers reaction to the bad news. As a result, the email drives engagement and generates traffic precisely what is needed for any company out there. It treats the audience with visually-pleasing design and unobtrusively explains things bringing value to the client. Not only that, but people arent shy of raising their voice against brands that dont show representation in their marketing communications. In addition, their studies show that more than 75% of customers agree that no rates and no reviews lower trust in the brand. An email like this will demonstrate two things: In the Dims brand example below, the email focuses on one product (a stool) and one thing (customer reviews): This second trend has really taken off in recent years. Simplistic email designs are not whats going to make their jaw drop. Always prioritize your audiences tastes and expectations. It is interactivity that will achieve all your email marketing goals. Establish safe email connections by enforcing SPF and DMARC protocols, as well as convince your loyal fans that you respect their privacy and desire to leave whenever they want. Of course, the thing to marvel at is the interactive map in the header. The top block is dedicated to the person, and you can see her name and a real photo. Did you know that almost 82% of people use dark mode on their phones? Interactive emails not only capture your audiences attention but maintain it long enough for them to convert. From a surge in the sale of Polaroid cameras to aesthetic pictures on Instagram, vintage photography is everywhere. We will never share your email address with third parties. However, it still does its job perfectly because the content inside speaks to the subscriber. However, if you want to play safe, it is advisable to stick to one of the following scenarios: There is a lot to choose from, starting with time-proven options like animated gifs and ending with innovative ones like contact forms and sliders. 2022 is all about illustrated approaches, intricate and complex scenes, and, of course, bright color palettes. Use interactivity to explain complex notions. Well, below are some answers: However, theres still a lot of confusion about dark mode emails. But by incorporating interactive elements into your emails, engagement will most likely be the outcome. No need to code - just drag and drop to modify templates. The below email from Op e n looks nothing less than a luxury magazine cover. However, the team behind Foxtrot has made things a bit interesting by taking advantage of modern trends. There are questions, answers, and fantastic illustrations that accompany the text and lighten the atmosphere generating friendly positive vibes. All Rights Reserved. So, what trends do you need to follow to make your email design rock in 2022? In addition, they have got a golden opportunity to study subscribers behavior at a much deeper level. Another factor to think about is your audiences behavior. The clarity of your call to action, the request you are making (or not) to your recipients (in other words, the next action you would like your recipients to take). How much should your newsletter design cost, what should you be paying for, and which ones better - agency, freelancer, or design platform? Next year will not be any different, except for brands becoming more conscious about the importance of being accessible and more serious about making their omnichannel mediums open to everyone. With Startup App and Slides App you can build unlimited websites using the online website editor which includes ready-made designed and coded elements, templates and themes. You can go for different options: Three critical things should guide you when you choose one of those approaches. Apple always stays true to itself, thereby inspiring loyalty and nurturing its loyal fans at all times. Email Design from Caribbean International. Dont get us wrong; we dont only mean black or white emails. White-Labeled. As proof, in 2021, we saw not only websites but also emails made with accessibility in mind. According to statistics by Smart Insights, the average open rate is slightly higher than 17%, whereas the average click-through rate is 11%. For instance, use animated gifs to show how your product works or how to benefit from the new feature. The idea is simple yet ingenious. Do you know that during 2020-2021, retailers saw a dramatic surge in email subscriptions? Iconography with much more visual prominence: Forget about minimal and straightforward icons in your design. However, it does not mean you should follow blindly. First, it starts with the introduction that evokes positive feelings and sets the right tone. Subscribe now to receive discounts, news, and updates. Stick to your guns and capitalize on your philosophy and brand image. Animated collaging techniques: Animation is a top trend for email design; however, in 2022, do not overdo it. The whole newsletter is dedicated to one person, a member of the Thinx team. There are three blocks and two call-to-actions smartly placed on the top and the bottom of the design. Think about those automatically generated emails that offer you 60 products similar to what you just saw on their website.
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