It will provide me with the keys to give my best and to represent the cultural. otential. Nigeria Studio 189was co-founded by Rosario Dawson and Abrima Erwiah. rings together a path between cultures, drawing contemporary and timeless silhouettes with deep African roots by highlighting both the designers care for the people and the environment. Orange Culture, Spring / Summer 2020 (2019) by Adebayo Oke-LawalOriginal Source: Lagos Fashion Week, 5. Studio 189 produces menswear, womenswear and children's wear that is as vibrant as it is impactful. Kenya Tokens of his childhood can be seen in his latest My introduction to fashion was quite intimate, personal, and rather intuitive. For used as a symbol of freedom, while knitted lime-green crocheted The studio has a vision is to democratise and preserve different forms of traditional know-hows threatened in West Africa and accelerate the transition to positive fashion industry in harmony with people and the planet. Following a fashion degree she interned with Jill Stuart, Yigal Azroul and Cynthia Rowley, before launching her own brand in 2009, first in New York before relocating to the Ivory Coast three years later. Emerging designer and CLO3D artist Travis Obeng-Casper. Established in 2017, Kente Gentlemen is first and foremost a clothing brand, with each piece tailored in unique style and contemporary design. A trailblazer for South Africa's LGBTQ community, designer Rich My introduction to fashion was quite intimate, personal, and rather intuitive. Garments are handcrafted by expert artisans, a painstaking process taking up to 240 hours. brought back from extinction and used to celebrate culture and Attracting rave reviews from her debut at New York Fashion Week Laduma Ngxokolo created the brand to explore knitwear design solutions that would be suitable for the amakrwala (Xhosa initiates) traditional dress. Sindiso is focused on creating sustainable modern textile handcrafted designs that are rich in African heritage. Which is why our expression of fashion and design is varied and diverse. Each pair is a statement piece that adds this notable sophisticated touch to your outfit.. Maxhosa Africa, Spring / Summer 2017 (2016) by Laduma NgxokoloOriginal Source: Lagos Fashion Week. All rights reserved, Top 14 African Fashion Designers You Need to Know. Vogue Business Fashion's Global Perspective, Designer and influencer Alexa Chung to close her fashion label, Glossier to sell in Sephora as DTC darling shifts to wholesale, Enter your email to stay updated with newsletters, event invites & promotions via email from. draws inspiration from a retro tablecloth. Christie Brown, Autumn / Winter 2019 (2019) by Aisha AyensuOriginal Source: Lagos Fashion Week, 1. The Luxury womenswear brand aims to satisfy the stylish urge of the modern African woman with pieces ranging from beautiful bespoke gowns to practical yet statement ready to wear pieces inspired by art and African culture. The brand is a social enterprise with sustainability at its core, specialising in sustainable textile designs working towards natural matters and using artisanal techniques. Raw materials and the decision to produce locally (made in Mali) set the brand apart and reflect the integration of the UNs SDGs into their production and ethos.. Highlighting the programmes commitment to African youth, sustainability and diversity, participants selected to enter the two-year programme which will begin in July 2021 are Atelier V.O, Kente Gentlemen, Laurenceairline, Mata Studio, Ohiri and Oudy K., The new call to join the EFI Designer Accelerator supported by the European Union after two successful seasons of the programme, was directed to talent operating in Benin, Burkina Faso, Cte dIvoire, Eritrea, Kenya, Mali, and Uganda and for the first time includes both fashion designers as well as entrepreneurs making their mark on the continent in varied creative mediums. Orange Culture represents a movement that covers universal silhouettes with an African touch to a creative class of men. collection, a ceremonial theme is evident with cable-knit sweaters richness of Mali. African fashion is embracing digital design to increase efficiency and decrease waste, especially while working remotely: 3D sampling allows brands to experience creative freedom during the process and makes the selling process efficient through the utilisation of realistic imagery.. Created in 2018, the brand combined the masks, which represent tradition, with the modernity of a sweater or a t-shirt. By incorporating texture with this textile, Lisa Folawiyo has transformed Ankara into a globally coveted print. craftsmanship is celebrated as ferociously as designer Laduma The Xhosa ethnic group primarily live in the Eastern Cape and has a fascinating tradition for colorful knitwear. futuristic shapes. Comments, questions or feedback? handmade textiles are created using watercolour and collage. We know where well be shopping this year Read on to find our favourite designers and explore where you can find more African fashion online. continent's fashion capital, while traditional crafts are being It has already garnered a huge following around the globe including several cast members of Black Panther, who wore MaXhosas designs to the world premiere of the smash hit movie. stereotypes and blur the lines between gender boundaries. Every finished, tailored piece is fitted, cut, and sewn from fabrics made in Africa, with high respect paid to the rich textile heritage and local craftsmanship that has been cultivated on the continent since the 16th century. They create pieces that will make you stand out anytime you enter a room., Based in Abidjan, Ivory Coast, Karidja&Khadija is brewing up legendary tales, mainly from West Africa, which blur the boundaries between classical and contemporary. Every finished, tailored piece is fitted, cut, and sewn from fabrics made in Africa, with high respect paid to the rich textile heritage and local craftsmanship that has been cultivated on the continent since the 16th century. It was love though that brought her to Africa together with her husband she first relocated to his hometown of Juba, South Sudan, before taking on a fashion CEO role in Kenya. In 2011, he created Maxhosa by Laduma, a fashion label for producing premium knit wear designs created with Xhosa beadwork aesthetics, South African mohair and wool. Vogue Business asked movers and shakers across the West African fashion scene to share their views. Her works have been considered afrofuturistic. Loza Maleombho - bridging Cote DIvoire traditions with fashion. Fashion Week, hung on the rails of Bloomingdale's and had knitwear used in elegant dresses and forward-thinking beachwear It also shone the spotlight on innovation in the West African fashion world, where designers are eager to reinvent their marketing strategies in the time of lockdown. Fusing contemporary design Mvuembas achievement highlighted the potential of technology to transform the digital fashion show into a spellbinding spectacle. [Theres a] cost-effectiveness to digital production. Osakwes designs are celebrated for their bold prints and liberal applications of raffia and silk fringing, and made their debut at NYFW in 2017. Creative Inspiration or Pure Coincidence: Did New York & Companys Eva Mendes Spring Collection Rip Off Lisa Folawiyo Studio SS18. Launched in November 2019, the programme was first created as a unique pioneering project unlike any other operating in the international fashion arena today. South Africa Designers will also be guided in the subject of social and environmental sustainability., The programme will help the designers to understand the investment, develop strategies for maximising brand equity, build a funding proposition and develop their skills in preparing pitches., The Programme aims to provide the selected designers with the tools to excel within the fiercely competitive fashion industry, allowing them to navigate the complex landscape. BellaNaija Style is not responsible for the content of external sites and news culled therefrom. The fashion line is an eclectic mix of dresses, bottoms, tops and accessories that are made from locally sourced materials and handcrafted by local artisans in Addis Ababa. The brand is centred in a strong sense of identity and culture, creating narrative pieces that function as direct channels of communication. Her outsized pieces inspired by tribal talismans are made from locally sourced materials and crafted by hand. Gossstudied jewellery design in Stellenbosch and worked for Erickson Beamon in the UK before starting her eponymous label in London in 2002. I will finally be able to honour the brand Oudy K. The EFIs Identity Building and Business Sharing Initiative showcases creativity and talent in fashion and beyond, in an effort to strengthen the cultural sectors including art, photography, cinema and music. Mata Studio is an ethical and sustainable brand that fights against the conventional textile industry, and also aims to become a virtuous business model and to develop the green economy. The store selects independent African brands, favouring those that enhance knowledge and local, raw materials in order to impact their region. history through meticulously designed clothes. Indeed, she believes that digital communication is a practical solution for African fashion. pieces displayed in the Big Apple's Museum of Modern Art. She calls this piece Ghana must go., What is interesting and fascinating with Gueras Fatim is the fact that Fatoumata is producing her pieces from. The virtual experience, it seems, has been truly embraced by African luxury fashion. Kenneth Ize, Spring / Summer 2018 (2017) by Kenneth IzeOriginal Source: Lagos Fashion Week, Kenneth Ize has become famous with his use of traditional Nigerian textile aso-oke to create his designs. I know that the mentorship will be intense, of incredibly high, standards to serve my vision. After her graduation, she joined the Ecole de Cond in Lyon, later working for houses such as Chlo, Celine, and Givenchy. art installations. The insider style & beauty essentials you need. At Lagos Fashion Week, we cant wait to incorporate elements of digital technology for October., Claudia Lumor: The executive producer of Glitz Africa Fashion Week Ghana is optimistic about the potential of technology. Realising the necessity to reverse current consumption trends and the negative impact of improper management of the fashion industry, in 2019, the brand decided to make a turning point. This At the end of the programme, the designers will have an opportunity to pitch to investors. Hailing from Kimberley, Growing up in Nairobi, Katungulu Mwendwa spent much of her childhood observing her late grandmother, who sourced materials from local artisans for her curio shop. fluid, her expertly tailored garments have a whimsical feel that document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); This site uses Akismet to reduce spam. collections; a photoprint of his aunt's corrugated iron roof is She returned to South Africa and opened stores across the country in Cape Town,Johannesburg and Durban, the most recent is a flagship store in Cape Towns newest hub for art and culture, the trendy Silo District. Learn how your comment data is processed. I am delighted to be part of the EFI Designer Accelerator. The Senegalese designer breaks down her own influences in the creation of a new universe. references South Africa's handiwork and a patterned trench coat Maxhosa Africa, Spring / Summer 2019 (2018) by Laduma NgoxoloOriginal Source: Lagos Fashion Week, 2. lace-makers in a nod to many West African women (including his The programme follows the international calendar of planning, prototyping, producing and marketing as they prepare to enter the sales and media market. Lisa Folawiyo, Spring / Summer 2017 (2016) by Lisa FolawiyoOriginal Source: Lagos Fashion Week, 7. Anifa Mvuemba: Hanifa has 285k Instagram followers, with tens of thousands of them tuning in for the brands virtual catwalk, showcasing her Pink Label Congo collection, staged on 22 May. I feel honoured and excited to be part of the EFI Designer Accelerator. colour palettes (think neon oranges and lime greens) feature Save my name, email, and website in this browser for the next time I comment. Her designs have been worn by American diva queen Beyonc and Naomi Campbell. In my case, I previously learned 3D technology prior to Covid-19 and was able to amplify that experience in the form of a fashion show much later. MaXhosa's modernist knitwear has graced the catwalks of New York I believe virtual shows and physical shows will work hand in hand., Nuel Bans: The founder of Style Lounge Weekend, a platform that connects emerging young designers and contemporary brands with local buyers and influencers, says the consumer needs to be converted. Christie Brown pieces are specially crafted and designed to complement the amazing personalities and mirror the sensibilities of the African woman. Her grandmother crocheted clothes for her Profiled in fashion bible Vogue earlier this year, design duo Shelley Mokoena and Keneilwe Mothoa are part of a new wave of designers taking Johannesburg by storm. Her bags are characterized by bright colors, and unique styles each with a story to tell. It covers the following subjects:, The programme will help the selected brands expand their supply chain and scale up their production, establish communication with suppliers, source new materials and develop their production team. experiences of black women in the 1800s and 1900s, with babydoll with urban New York grit. Group one consisting of Kente Gentlemen, Laurenceairline and Ohiri will receive targeted support, whilst the second group, made up of Atelier VO, Mata Studio, and Oudy K, will receive business development guidance and increased mentorship to guide the creatives in establishing their businesses and solidifying their unique vision through the creative medium of their choice., Atelier V.O is a brand created by VESTIAIRE ORIGINAL, both a concept store located in Cotonou, Benin, dedicated to lifestyle brands made in Africa, as well as an RTW designer label. African But it forced us all to reinvent ourselves in our ways of doing things.. Orange Culture was founded by Creative Director Adebayo Oke Lawal in 2011 during Lagos Fashion & Design Week.Orange Culture has been shortlisted for the LVMH Prize and is widely sold around the world through a range of stockists. These are the young Andrea Iyamah is a collection of swim wear made from vibrant African prints, design and cuts. As fashion resets, its algorithms should too, Inside London Fashion Weeks new digital plans. Lagos Fashion Week has shown some of the most exciting fashion talents from across the continent over the last 10 years. Find out more at www.ethicalfashioninitiative.org or on Instagram @ethicalfashion. Tzar Studios is a fashion wear that focuses on designs and styles that suit the modern African man. and its. Back in May, Congolese designer Anifa Mvuemba, founder of fashion label Hanifa, staged a mould-breaking virtual fashion show over Instagram Live using beautifully conceived 3D renderings instead of models. The programme includes support, workshops and 1-1 mentoring sessions delivered by the Accelerator dedicated team and industry experts. Artisans use an average of 240 hours to create a single piece which bridgesridging haute couture, tailoring and contemporary prints. blooms along the Osun River, which flows from Nigeria to the Gulf and its potential. Percy Nii Okine: Hes a Ghanaian 3D visualiser, working with a variety of brands as well as emerging fashion designers. Sensitive to the issue of the environment, and with a degree in sustainable development economics, Akbhi strives to do everything in her power to ensure that their project is sustainable and respectful of the environment and people.. Diverse, Although shes based in Baltimore, in the US, Anifa Mvuemba draws her design inspiration from her home country of Congo. and sport-luxe silk tracksuits decorated in geometric patterns and The programme focuses on the specific needs of African fashion brands, with a business development approach that prepares its beneficiaries to become investment-ready., The selected designers will enter the rigorous curriculum of a two-year programme by working with EFI within the production capacity frame already established by each brand to begin developing one collection per year. African Maki Oh A/W16 Video Campaign (2016)Original Source: A Whitespace Creative Agency. Realising the necessity to reverse current consumption trends and the negative impact of improper management of the fashion industry, in 2019, the brand decided to make a turning point. Orange Culture, Spring / Summer 2019 (2018) by Adebayo Oke-LawalOriginal Source: Lagos Fashion Week, Meet the African designers shaping the future of fashion. We have bought collections we havent physically seen on many occasions. Brands will be assigned a production mentor, with the offer of one-to-one support meetings., The Designer Accelerator will fast track emerging African designer labels, identifying and strategizing areas for growth and development. Eventually following his true passion, he turned himself into a fashion household name thanks to his successful couture and prt--porter lines, which seamlessly blend African tribal art with Parisian Haute Couture. Besides Hanifa, other West African labels such as David Tlale, Christie Brown and Alldjo Studios have launched collections in recent weeks through virtual shows or via lookbooks on social platforms. business development including EFI head & founder, Topics covered through a series of masterclasses include, Compliance, SDGs, Labour Rights & Supply Chain, Collection Plan Development, Market Positioning, Digital Marketing &, The selected finalists were placed into two groups depending on their specific needs and the operating time of their businesses. OHIRI is a creative studio that engages ancient arts and know-how in a contemporary universe. Old African practices are I started the adventure without any formal training, mentorship, or experience working in the industry. Christie Brown - A Ghanaian superwoman with a passion for African storytelling. I feel as though African designers will be innovative with the resources they have access to for creating a fashion show, she says. For his latest Apart from swim wear, Andrea Iyamah also sells custom made and ready to wear event dresses. This EFI Identity Building and Business Sharing Initiative are funded by the EU., Your email address will not be published. We use cookies to ensure that we give you the best experience on our website. South African Sindiso Khumalo is a London based textile designer. Founder/Designer: Laurence CHAUVIN-BUTHAUD, Laurenceairline, of Bassam, Cte dIvoire, brings together a path between cultures, drawing contemporary and timeless silhouettes with deep African roots by highlighting both the designers care for the people and the environment. For this reason, I look, forward to the EFI Designer Accelerator. cultural appropriation, Western exploitation and blatant theft of Leading names in West African luxury fashion discuss the potential of digital fashion shows and marketing. demonstrate playful touches: silk trousers sport a fringed hem and I believe virtual shows in Ghana can be of positive benefit to the industry if the ideas are executed perfectly.. Using modern shapes, cuts and African prints fused with primitive designs, Omer has created designs that are original, timeless and worth celebrating. Christie Brown was founded in 2008 by Aisha Ayensu Obuobi in Accra, Ghana. Reni Folawiyo: The founder of Alra, a concept store in Lagos (designed by superstar architect Sir David Adjaye), seeks to redefine luxury fashion for Nigerians, stocking Western labels such as Stella McCartney and Dries Van Noten and African brands such as Maki Oh, Lanre Da Silva Ajayi, Kenneth Ize and Christie Brown. Lilian works from North Carolina and is intentional in advertising her Tanzanian heritage to the global community. pivotal to his collection: knitwear is constructed in Cape Town and his logo-embossed satchel bag is We produce now, we will transmit our methods. It is exciting to see how significant its going to be., Travis Obeng-Casper: An emerging designer and CLO3D artist, Obeng-Casper has worked for design labels such as Tongoro and Christie Brown and highlights the sustainable benefits of digital design. It will be an opportunity to learn from and collaborate with experts and a wider network of local artisans who share in my brands dedication to beauty, community, and heritage. Please see our privacy policy for more information. the SS20 collection, the sustainability-focused Khumalo explores The brand has grown from its initial conception as Jewel by Lisa into the contemporary Lisa Folawiyo which presents its very own African-inspired custom luxury prints, feminine and modern silhouettes with a story eye for tailoring and fit. Passionate about Kenya, the budding designer returned home as soon as she had completed her fashion degree in London to start her own contemporary fashion line. As the creative scene across Africa booms, Lagos and Johannesburg are jostling to become the The studio has a vision is to democratise and preserve different forms of traditional know-hows threatened in West Africa and accelerate the transition to positive fashion industry in harmony with people and the planet. avant-garde headwear - is produced in-house with most garments Not limited to collaborating with African boiler suits are quilted. Ghanaian 3D visualiser Percy Nii Okine says virtual shows present a good alternative to physical events. The programme will support business planning, brand promotion and marketing, as well as collection planning and design. The future of fashion shows for African designers is limitless. She opened the first Versace Collection boutique in Accra, Ghana, and is also the founder of consultancy Woven Worldwide. Through the accelerator programme she will be developing a homeware collection using her textile designs made with natural dyes., I feel honoured and excited to be part of the EFI Designer Accelerator. Founded by Maki Osakwe in 2010, Lagos-based womenswear label Maki Oh has enjoyed the ultimate celebrity endorsement in the shape of Michelle Obama who even invited the young designer to the White House. Using South African mohair and wool, the aesthetic is informed by traditional Xhosa beadwork patterns and colours. Experimenting with innovative fabrics, traditional methods and modern techniques, her timeless casual and semi-formal designs are fast gaining an international following. South Africas fashion poster boy has been causing a stir for a while now, both here and abroad. The brand challenges prevailing notions of beauty with a distinctive take on adire (an artisanal fabric from Western Nigeria) through a womanist lens. Studio 189, Spring / Summer 2019 (2019) by Abrima Erwiah & Rosario DawsonOriginal Source: Lagos Fashion Week, 3. The self-taught designer first conceived the idea of a 3D show five years ago. The silhouettes celebrate the paradox of the old and new, cultural and futuristic.The brand is best described as a fusion between traditional cultures/ sub-cultures and contemporary fashion. We produce now, we will transmit our methods tomorrow across the continents for a fair and sustainable future in harmony with people and the planet. displaying complex patterns in the colour of the South African flag Using locally sourced materials like leather and raffia and engaging the work of local artisans, Akosua not only celebrates her Ghanian heritage but also creates employment for local artisans.
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