Its an opportunity for you to ask any questions you might have and for us to know more about your background and motivation. It takes a special personality to meet those requirements. We will be happy to help you. Gino Micacchi is a computer engineer and Executive MBA from Bocconi University in Milan, he previously covered different product leadership and advisory positions for start-ups and tech companies in Europe, such as Habitissimo, ABA English, Softonic, MusixMatch, BeMyEye and 21Buttons, among others. No one should miss out on great opportunities especially when it is education! By the end of this module, you will learn the basics of Digital Product Management, what the role of a Product Manager is as well as Agile Software development cycles. Learning with colleagues from across your organization can lead to better communication, increased collaboration, and real change. California Read more to find out how our course became a launchpad for their dreams. You will work on milestones with your team and get feedback from the experts regularly. You will join workshops and networking events that are designed to boost your career. This course is designed for people with empathy, an analytical mindset with a rational approach to problem-solving and some aesthetic sensibility. Using your leadership skills, you could show a strategic vision thats positive for your companys product. The estimated time to complete this program can be found on the webpage and in the syllabus, and is based on the average amount of time we project that it takes a student to complete the projects and coursework. You should expect to spend about 36 hours to complete this program, depending on your familiarity with the topic. Influence the execution of product development as a Product Manager, one of the most highly-coveted roles in technology. Its a role involves leading many cross-functional teams to develop new products and features from scratch, and bring them to market. Lean management has its roots in a corporate management vision oriented towards constant improvement and evolution. Map out the full concept through creation of a prototype that can be used to validate that youre solving a problem for real users. I liked the project work most: It was an effective way to learn theoretical aspects of the course, with excellent teachers who care for your success. Collaboration & Peer-to-Peer Growth You will be continuously encouraged to provide constructive criticism and feedback. So, while modern product management techniques are increasingly important for meeting the needs of todays marketplace, interpersonal soft skills will always be essential tools for professionals in this field.. We recommend dedicating about 4 hours per week to progress consistently through the content and complete the program within 3 months. Contact us at scpd-groups@lists.stanford.edu and well help find the right pricing package for your group. Get access to classroom immediately on enrollment. Like project planning in other fields, the effective use of these techniques is important to ensuring that products are delivered on time and within their budget. The on-demand lessons are to be studied before the live sessions with the experts and classmates to guarantee a communicative and engaging environment. If you can speak with knowledge and enthusiasm about a product to tech developers, salespeople, and senior executives, your personality may be right for this type of job. Your time with us is an opportunity to learn from others, network and connect with future business partners and friends. Book your 1:1 slot upon experts availability. For applicants from Italy: we also have an agreement with Intesa Sanpaolo Prestito per Merito, to offer students enrolled in full-time and part-time programs a personal loan service with favourable conditions. On average, successful students take 4 months to complete this program. "Nanodegree" is a registered trademark of Udacity. Regardless of the product youre developing and your preferred methodology, the work of a product manager is still fundamentally about managing teams and ensuring they work together effectively. Use design-thinking methodologies to explore various ideas, and then converge on a single idea. This program will equip you with the skills you need to be a great product manager. Revisit course materials or jump ahead all content remains at your fingertips year-round. If you have some content questions or you need help with your project, our experts are happy to help you. Maximum flexibility to learn at your own pace. Your skills in strategy, marketing, sales, engineering, and administrative work could also be beneficial to learning and working in product management., The kinds of people who are best suited for roles in product management are professionals who have a strategic or analytical background, can communicate ideas well, have knowledge of the product technology, and are able to persuade investors or executives on the merit of the products benefits. Our alumni have gone on to have a successful career in Digital Product Management. This Nanodegree program accepts all applicants regardless of experience and specific background. You also get 60 days of email access to your Stanford teaching assistant. To participate in the course, you ideally have: Also, if you are looking for the right course to upskill your employees, feel free to get in touch with us. Our faculty members are professionals with many years of experience in leading innovative companies. You will receive feedback within a few days after completing all steps of the application process. Such decisions are to be taken not just with regards to design and user experience but also to marketing and sales from which we can then extract valuable information about users who are actually interacting with our products. 94305. It is ideal for junior Project Managers or Project Owners who wish to strengthen their already existing skills, as well as professionals from Engineering/Marketing/Design/Data that want to pivot their career towards Product Management. On top sessions 1:1 with our instructors Get some individual support in the optional 1:1 tutoring sessions with instructors. If you want to be one of them, check out ourblogfor tips on how to convince your company to invest in upskilling you! You will earn one Continuing Education Unit (CEU) for each course completed within this certificate program. at Stanford. Please check your spam folder too, just in case! Networking/Career Event During the live sessions you will have three networking experiences. Skilled product managers are essential to the success of any company creating new products to sell, including any type of physical product ranging from new toys to manufacturing equipment to consumer electronics. CEU transferability is subject to the receiving institutions policies. Yuva has led SaaS products across various-stage startups and Fortune 10 companies. Execute the launch and use feedback from your customers to determine the next steps for your product. We encourage you to enroll in these courses as a group. Alex is passionate about simplifying complex user problems. The Product Manager Nanodegree program is comprised of content and curriculum to support four projects. In the practical live sessions, you apply your newly acquired skills from the very beginning to a group project. Unlike classic brand analysis tools (such as charts, positioning maps, SWOT analysis and so on), buyer personas have a unique charm, because they describe real people consumers who have the appearance of being our peers, detaching themselves from the cold and mathematical world of data analysis. They firmly believe in learning by doing and will never bore you with long lectures. The implementation of a tool such as a Customer (or User) Journey Map will be very useful in decision-making based on the effective use of our products by users. Manage stakeholder expectations and handle risks that arise, reprioritizing feature and sprint priorities to tackle competing requests. Discuss and debate a case study defined by the expert to get even more confident with applying your skills. Product Managers are responsible for designing and delivering a profitable product or feature into the market. Or: previous experience in Product-driven companies, in areas such as Data Science, Engineering, UX Design. Product Management is a discipline that combines customer understanding, business, and technology to ultimately deliver value. You will have access to this Nanodegree program for as long as your subscription remains active. Spanning topics in product creation, marketing, team operations, product costing, and more, this program will teach you the skills you need to build a career toolkit that is complete and well-rounded. hours live teaching and practice sessions. * Up to 15.000 EUR if you are a full-time Bootcamp student, up to 10.000 EUR if you are a part-time Bootcamp student. However, product management is being transformed by the ability to access unprecedented amounts of marketing and consumer data, as well as the emergence of the market for digital products like apps which have a much more complex product lifecycle. Envision and lead the product strategy of industry-defining products, and learn to successfully bring them to market. Learn to develop AI products that deliver business value. Depending on the organisations scale and stage, a Product Manager is responsible for. Product managers are also greatly elevated in importance in tech, to the point where McKinsey has called them mini-CEOs - and noted an emerging trend of product management emerging as a new training ground for future tech CEOs.. No matter whether it is a product or manufacturing company, or whether it is a large, medium or small-sized service company: the lean approach can be applied to any type of company. Stanford University. After filling out the questionnaire, you can book a meeting with Olta, our Orientation & Admission Specialist. You will receive the link to a questionnaire to share more about yourself! With the combination of practical self-study material and live practice sessions, we offer you flexibility and interactivity at the same time. Product Heroes stems from a simple question: Why not share what we have learned and are still learning about managing and growing digital products and startups with others? You will also need access to a video camera on a computer. Flexible and Interactive Format: With the combination of practical self-study material and live practice sessions, we offer you flexibility and interactivity at the same time. In this module, you will learn how to make an impact on the business, depending on the company-specific business model; deliver incremental value, and utilise the right prioritisation framework. Stanford Center for Professional Development, Entrepreneurial Leadership Graduate Certificate, Energy Innovation and Emerging Technologies, Define product requirements and develop a positioning strategy, Discover who your customers are and what they need, Drive product demand through inbound and outbound marketing, Create financial plans and data-driven strategies to grow your product, Produce a product requirements document (PDR / spec) and product roadmap, Manage a product team and run an operational sprint, $2,700 for one-year access to all six online courses, 10-20 people: 10% discount on program enrollment, 20+ people: we will tailor an education program to match your organization's specific needs. This FAQ content has been made available for informational purposes only. Other than the self-paced lessons and live teaching from real-world professionals, you will also receive a unique learning experience with personal mentoring and tutoring customised to your needs. With real world projects and immersive content built in partnership with top tier companies, youll master the tech skills companies want. In the practical live sessions, you apply your newly acquired skills from the very beginning to a group project. You dont have to pay all at once. Riccardo Sonnino Events Project Manager European Space Agency. Empathy towards customers and stakeholders, Product Management is a discipline that combines customer understanding, business, and technology to ultimately deliver value. After this module, you will be able to make product decisions based on statistical and relevant data. While every physical product category has its own specific production and marketing requirements, there are also many shared similarities for product management processes that can allow professionals in this field to pursue careers across different industries. See the. You will meet members of the international Talent Garden community, who might be future partners, customers, colleagues or friends. per group). They do so by analysing customer problems and opportunities, prioritising them based on qualitative and quantitative data, and working with the team in designing and implementing the best solutions ultimately, managing stakeholders expectations by communicating both the strategy and the execution details effectively. 30% of our students cover the costs of the course through corporate funding. Finally, you will build tests to enhance product features based on market data. Switch to monthly price after if more time is needed. To earn a Certificate of Completion in Product Management, you must successfully complete four courses: two required courses and any two elective courses. Learn at your own pace and reach your personal goals on the schedule that works best for you. 18:00 21:00 CET Live Session Start with discussing the self study material which you went through independently before class with the expert and your colleagues. In industries like tech that prize innovation and speed, new frameworks like design thinking, Agile, and Scrum are popular ways to structure product development teams and processes to rapidly ideate, iterate, and bring new digital products to market. If you want to learn the core skill set required in all Product Manager roles, which is the foundation for more specialized roles like Growth Product Manager, Data Product Manager, AI Product Manager, and more, this program is for you. Build skills that help you compete in the new AI-powered world. Youll learn directly from experienced Product Managers at Uber and Google, who have constructed this Nanodegree program to equip you with the most in-demand and relevant industry skills. Product Managers are highly coveted roles in both enterprises and startups. Individual Courses60 days to view and complete course materials, video lectures, assignments and exams, at your own pace. This allows us to focus on discussions to deepen your knowledge and application in case studies and projects. Mentoring Sessions: Each participant has the possibility to schedule one-on-one tutoring and mentoring sessions throughout the course with an expert to get more detailed feedback on project work and to ask in-depth questions about specific topics. Each participant has the possibility to schedule one-on-one tutoring and mentoring sessions throughout the course with an expert to get more detailed feedback on project work and to ask in-depth questions about specific topics. Youll have access to Github portfolio review and LinkedIn profile optimization to help you advance your career and land a high-paying role. In this module, you will understand how to gather customer insights, build hypothesis and experiments based on these insights, and bring it all together into the traditional development cycle. The Digital Product Management Online Program has been created in partnership with EIT Digital and Product Heroes. Depending on the organisations scale and stage, a Product Manager is responsible for all the strategic and tactical aspects of building a digital product that will deliver value to customers and the business. Apply your new knowledge to exercises or your group project. Working in product management generally means you are seeking ways to improve your product, whether its a software product or a box of cereal. As an essential tool in any marketing strategy today, buyer personas cannot be missing from a strategic document, whether its about product launches, communication campaigns or digital strategies. Please contact productmanagement@stanford.edu. 2022 Coursera Inc. All rights reserved. They are chosen not only for their knowledge of the content but also for their passion for teaching and the desire to share their years of professional experience.
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