Global Facebook Post Engagement Benchmarks January 2022 DataReportal. Thats almost all for my analysis of this years Global Overview Report, but here are a few things to look out for over the coming months: We should pass the momentous 5 billion internet user milestone in time for our next quarterly Statshot report. Overall, App Annies data shows that YouTube accounts for the greatest total time spent using social media apps on Android phones, and it also clocks the highest average time per user. Instagram Stories Overview January 2022 DataReportal. WhatsApp comes third in terms of total time spent, with users spending an average of 18.6 hours per month using the messenger app on Android phones. Our new Digital 2022 Global Overview Report published in partnership with We Are Social and Hootsuite reveals that most of the connected world continues to grow faster than it did before the pandemic. As with most data points in our Global Digital Reports, however, there are considerable differences in time spent by geography. However, you may be more surprised to see TikTok gain just 4.3 percent of the total vote. That means that on average just 7 fans in every 10,000 will react to, comment on, or share any given post. Research from GWI reveals that recommerce is also an increasingly popular choice, with 1 in 7 internet users aged 16 to 64 (14.4 percent) buying a used or second-hand item online each week. Here are the key figures you need to understand the state of digital today: Global population: The worlds population stands at 7.91 billion in January 2022, with the annual growth rate of 1.0 percent suggesting that this figure will reach 8 billion sometime in mid-2023. Learn more in our detailed analysis. See our full privacy policy. Meanwhile, word-of-mouth recommendations also rank highly for brand discovery, so marketers may want to re-examine how easy it is for audiences to share their brand and its various online presences via messenger apps like WhatsApp and Telegram. These numbers provide valuable context for digital adoption and growth, but in order to make sense of what people are actually doing online, we need to dig deeper into the numbers. Dogs are clearly more salient in the zeitgeist too, with Google Trends data revealing that the worlds internet users searched for dogs twice as often as they searched for cats during 2021. And all that time adds up to serious money, too. Whats more, these Marketplace and Instagram Shop figures still tell a compelling story, and further demonstrate that social commerce has already gained rapid momentum. These figures reveal that Instagram has seen an impressive 38 million new #dog posts since our 2021 report, but just 27 million new posts for #cat. Kepios analysis reveals that internet users have more than doubled over the past 10 years, climbing from 2.18 billion at the start of 2012 to 4.95 billion at the start of 2022. Regular readers will be pleased to hear that the battle for the internet continues, but for the third year in a row data suggests that dogs may once again have had the upper hand paw in 2021. However, once again, the story varies considerably by geography. Meanwhile, spending in the grocery category has grown even faster than user numbers have. Similarly, as faster mobile connections and more powerful mobile devices become ever more accessible, we can expect more immersive content experiences. However, ads in Instagram Stories now reach more than 1 billion users each month, and with the formats additional functionality and creative options the Stories environment represents an ever more compelling opportunity. YouTube now has at least 2.56 billion active users, which equates to roughly 88 percent of the latest Facebook total. a more aspirational lifestyle)? Beyond impressive reach numbers, marketers may also be interested to learn that music is increasingly important for YouTubes global audiences, with 11 of the platforms top 20 search terms over the past year relating directly to music. We may see some turbulence in the world of decentralised finance (DeFi) over the next few months, with the value of cryptocurrencies continuing their wild swings. Does your creative studio protect your brand identity? The time we spend using social media has grown again over the past year too,up by 2 minutes per day (+1.4 percent). While were on the subject of professional social media, its also worth noting that LinkedIn has had another impressive year. Instagram Shop has also started to gain momentum, with Metas tools reporting that advertisers can now reach more than 187 million users with ads in the Shop tab each month. The latest data published in Metas advertising resources shows that Instagrams ad reach has jumped by an impressive 21 percent over the past year, despite important changes in how the company reports its ad audience numbers. Meta hasnt published any official updates to global WhatsApp user numbers in the past year, but its likely that the platform still ranks third, with at least 2 billion active users per month. However, the latest data also reveal that theres plenty more work to do. Related: make sense of todays mobile internet landscape with the help of GSMA Intelligences State of Mobile Internet Connectivity report. As a result, tomorrows big hits are just as likely to come from Hanoi and Harare as they are to come from Hollywood. Moreover, with social media users now equating to 58.4 percent of the worlds total population, we should expect to see growth rates start to decelerate over the next few years, and this may well be the last time that we report double-digit annual growth in social media users. Dig deeper: Explore local data for time spent across the top 5 platforms in the full Digital 2022 report. If you expected digital to return to business as usual in 2022, you may want to reset those expectations. In line with this increase in overall spend, Q4 social media CPMs jumped by 21.7 percent year on year, with advertisers around the world paying an average of USD $9.13 for 1,000 social media ad impressions across the last 3 months of 2021. Representativeness of Advertising by Age and Gender January 2022 DataReportal. Instagram ranks fourth, but users spend considerably less time using the app each month compared with the rest of the top 5, at just 11.2 hours per month. Use of Social Media for Work Activities January 2022 DataReportal. Data reveal that the number of people who remain unconnected to the internet has now dropped below 3 billion for the first time. South Africans now spend the greatest amount of time online each day, with the countrys working-age internet users saying that they spend an average of 10 hours and 46 minutes using connected tech every day. Dec. 6 - TikTok Shares Best Practice Tips for Driving Conversion with Your Ads, Why Your Website Should be Optimized for Mobile [Infographic]; 12 Graphic Design Trends to Watch in 2022 [Infographic]; LinkedIn Shares New Insights into the Gen Z Audience on the Platform [Infographic, Weekender: Instagram's Efforts to Win Back Young Users Will See Video Become the Focus of the Main Feed Display, Dec. 4, 2021 Sign up | Forward Most Popular This Week Instagram's Efforts to Win Back Young Users Will See Video Become the Focus of the Main Feed Display Instagram's experiments point to a, For a $10 gift card, share your thoughts on the 2021 holiday gifting season in this survey, For a $10 gift card, share your thoughts on the 2021 holiday gifting season in this survey. Well start to see greater convergence across digital activities, with formats like Live Commerce blending the best of social media, entertainment, and online shopping. YOU LOVE TO SEE IT: , Insight into retails reset in the wake of COVID-19, Our annual State of Commerce Report explores the trends on the rise and sheds light on how retail leaders can successfully navigate the changing ecommerce landscape. However, the more interesting finding is that the Marketplace audience tends to be considerably older than the Facebook audience as a whole. But the latest data also reveal that ecommerce isnt just about getting the latest and greatest. GWI reports that more than 1 in 10 working-age internet users now owns some form of cryptocurrency, with that figure rising to more than 2 in 10 in Thailand. Overview of Global Internet Connection Speeds January 2022 DataReportal. Global Facebook Marketplace Advertising Audience Profile January 2022 DataReportal. Signifyd Are Your Goodwill Policies, Reader, the results are in for affiliate & influencer partnerships, Discover key results from 110 execs about their influencer partnerships, goals, and biggest hurdles. Why Republicans Stopped, A Saturday morning briefing on innovation & society. . The Battle for the Internet Continues January 2022 DataReportal, Simon is DataReportals chief analyst, and CEO of, Digital, Digital 2022, Australia, Oceania, APAC, ANZ, Local, Digital, Digital 2022, Analysis, Global, Specialist, Simon Kemp, Social Media, Digital 2022 Deep Dive. But how does that social media time break down by platform? Figures in Statistas Digital Market Outlook show that online spend in the the Food and Beverages categories grew by more than 35 percent during 2021, with total annual revenue across these two categories reaching $588 billion. However, its worth noting that TikToks active user base roughly doubled between December 2019 and September 2021, and with the platform still claiming top spot in the global app download charts, its almost certain that TikToks monthly active users continue to grow (more on that below). Additional data: for a comprehensive look at the latest ecommerce stats and trends, check out Shopifys excellent new Future of Commerce reports, which our Global Digital Reports team also contributed to. The latest data suggest that TikTok has been adding an average of more than 650,000 new users every day over the past 3 months, which equates to almost 8 new users every second. In a more encouraging finding for the felines, Twitter users appear to have become a little less extreme in their animal views over the past year, but dog lovers still outnumber cat lovers on the platform by a factor of almost 4 to 1. The good news is that we should see social media users reach the equivalent of 60 percent of the global population sometime in 2022 though, so even if growth rates do subside, the overall reach potential of social media should still offer plenty to get excited about. Intelligencer Weekend Reader Required Reading for Political Compulsives 1. New additions to this years reports include figures for ad reach on Facebook Marketplace and Instagram Shop. The amount of time we spend online continues to climb too, with the daily average increasing by 4 minutes per day (+1.0 percent) over the past year. Global Social Media Users Over Time January 2022 DataReportal. For context, the median age of the population plays an important role in shaping adoption levels across many parts of Africa, with more than half of the populations of several countries in the region still below the age of 20. Global Spend on Online Consumer Goods Purchases by Product Category January 2022 DataReportal. Change in Daily Time Spent Using Social Media January 2022 DataReportal. As we predicted in our Digital 2021 reports, the increases in ecommerce adoption that weve seen since the start of the COVID-19 pandemic show no signs of abating, even as movement restrictions come and go. However, note that the figures we publish for YouTube are based on the platforms ad audience, whereas the figures for Facebook represent total monthly active users. TikToks users now clock in an extra 6 hours and 20 minutes per month using the platforms Android app compared with this time last year, equating to a year-on-year increase of 48 percent. Global Mobile App Market Overview January 2022 DataReportal. App Annies new State of Mobile 2022 report reveals that the typical mobile user now spends an average of 4 hours and 48 minutes per user, per day using their phone. Consumer spending on apps continues to increase too, with 2021 revenue increasing by almost 19 percent compared with the total for 2020. Meanwhile, social media users have seen even faster growth than internet users over the past decade. Meanwhile, despite accounting for roughly 1 in 5 of the worlds connected population, China is still home to more than 400 million of the worlds unconnected. For example, data from Statista shows that global social media ad spend exceeded USD $150 billion in 2021, with social media ads accounting for roughly one-third (33.1 percent) of total digital spend. Dig deeper: read our complete analysis of mobile and fixed connections speeds by clicking here. Data published in Metas Q3 2021 investor earnings announcement confirms that Facebook is still the worlds most-used social media platform, with 2.91 billion users as of October 2021 (the latest official figure at the time of writing). Theres some more optimistic news for travel brands in this years data, too. As always, Id like to start by saying a very big thank you to the world-class data partners whove made this years reports possible, especially: Just before we get into the numbers, Id like to encourage all readers to review our detailed notes on data, to understand how changes in data sources and methodologies may impact this years numbers. I suspect youve only made it this far because youre anxious to find the latest updates in one of our most thought-provoking datasets, so I wont leave you disappointed. Dig deeper: well be taking a closer look at how people use connected tech at work in our upcoming Digital 2022 April Global Statshot report, so look out for that towards the end of April. Well, the good news is that the wonderful folks at App Annie have shared some great data with us this year that reveals how much time people spend using the Android apps of several top social platforms. The number of people who own cryptocurrencies has jumped by more than a third (+37.8 percent) since this time last year. Related: explore the rise of cross-cultural content in our in-depth analysis. Cryptocurrencies are particularly popular across developing economies, especially in countries where conventional currencies are more prone to big fluctuations in exchange rates. Weekly Online Grocery Purchases by Country January 2022 DataReportal. That results in a compound annual growth rate (CAGR) of 8.6 percent for the past decade as a whole, but as you can see in the chart below annual growth rates have fluctuated meaningfully from one year to another. Analysis from Ookla reveals that the median worldwide download speed via mobile connections increased by roughly a third over the past year, and more than half of the worlds mobile internet users now enjoy data connection speeds in excess of 29 megabits per second (Mbps).
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